Core value
- P – Prompt: Be ready in action, act quick as occasion demands and provide timely response; 
- E – Entrepreneurial: Be creative, forward-thinking and open-minded for new opportunities; 
- A – Accountable: Be willing to take responsibility and be held accountable for results; 
- C – Cautious: Be meticulous, prudent and vigilant; 
- O – Optimal: Be the best at what we do; be knowledgeable, intelligent and insightful; 
- C – Can-do attitude: Be positive, focus on delivering results and do not look for excuse; 
- K – Keen: Be enthusiastic, perceptive and responsive. 



